Anime publisher ADV ended the magazine Newtype USA and replaced it with a general media magazine PiQ. Of course subscribers weren’t happy getting something unrelated to what they paid for. It also didn’t help that a reputation of insulting and poking fun of its reads was growing. Without much shock PiQ has ended after four issues. This could also be another sign that ADV as a whole is having problems and perhaps near an end themselves?

The mainsite for PiQ does hint at more news coming soon. Newtype USA was making profits when it was published, why ruin it? But it’s true that it was expensive and in theory it didn’t help grow interest in anime and manga with non-fans.